What the work looks like

This is the page most towing sites fake, and faking it is obvious. A stock photograph of a flatbed on a highway in a state neither of us has visited tells a customer nothing except that you had a budget for stock photography.

So here is the working brief for filling it, which takes about a week of ordinary jobs:

• A phone camera is fine. Genuine beats polished, every time. Slightly grainy and clearly real outperforms glossy and clearly generic.
• Get the road in the frame. A street sign, an exit sign, a recognisable building. Local proof is the entire value, and it is what makes the caption meaningful.
• Photograph the work, not just the truck. The winch line under load. The hood up. The wheel coming off. The moment the car comes back onto the road.
• Caption every one with the road and the job. "Wheel-lift recovery from a parking deck on Camp Creek Parkway" carries meaning to a customer and to a search engine. "IMG_4471" carries none.
• People, with permission. The driver, the team, the customer if they are happy to be shown. Faces are the difference between a company and a phone number — but permission first, always.
• Never photograph an accident scene in a way that identifies a person or their plate without asking. It is somebody's worst day.

Six to twelve genuine photographs here will outperform every paragraph on this site.